and Promoting Your Music in Japan
Japanese Web Site, Mobile Site and QR Codes
Once you start trying to sell music, you become a "business". Not many artists or record labels can afford to have a physical shop or office in Japan to conduct business, so your Japanese web site becomes an essential foundation of your marketing plan in Japan. In addition, a mobile site used with QR Codes will allow you to reach the millions of Japanese mobile users. Over 80% of all digital music sold in Japan is purchased from mobile phones.
Give Japanese music consumers and industry people one convenient place where they can listen to and buy your music, watch your videos, follow and contact you in their own language.
Set up a Japanese web and mobile site today!
Click here to register a .JP domain name for your band (i.e. yourband.jp) to use with your Japanese website.
In Japan, where mobile phones are used more often to buy, download and listen to music than computers, having a mobile site is the norm for indie and major label artists. Working together with mobile phones are QR Codes (small square barcodes; QR stands for Quick Response). QR Codes contain data which can be read when you scan it with your mobile phone camera. The data can include a URL, text and contact info. Many print ads, magazines, newspapers, online articles, websites, packaging, flyers, and posters have a QR Code on them. In Japan, it is not uncommon to see people scanning posters or magazines with their mobile phones. Once the QR Code is scanned they can instantly access your mobile site (or iTunes, Amazon product page for music downloads). Phones sold in Japan all come with a QR Code reader pre-installed. You can download and install a QR Code reader on your mobile phone too at QRickit.com. To learn more about using QR Codes to help bring consumers to your mobile site, iTunes, Amazon, YouTube, or other URL, and to create your own QR Codes for free, please visit QRickit. QR Codes (a.k.a. QRickits) are becoming more popular around the world! It is a great tool for bands.
Below is a commercial using QRickits (QR Codes). It's in Japanese but you'll get the point.
Articles about The Music Market in Japan - How to Make it "Big in Japan"
Japanese Market Opportunity for Foreign Music - If you are in the business
of selling music, do not forget Japan!
Date and Time in Japan
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