Japan Music Marketing Promotion and Distribution Resources

Selling and Promoting Your Music in Japan

Japan Music Marketing Resources for Indie Artists, Bands, Managers, Record Labels

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The Music Market in Japan

* Data provided by the Recording Industry Association of Japan (RIAJ) and International Federation of the Phonographic Industry (IFPI)

Every year, Japanese spend over a billion YEN on foreign music. If you are in the business of making and selling music, then Japan is your main market and should not be ignored.

Our main goal is to provide resources to help foreign indie bands/artists, managers and record labels sell and promote music in Japan. Please read the various sections and articles to gain insight into doing business effectively in the Japanese music market.

Many bands/artists and record labels from all over the world rely on Japan as a source of fans and revenue.

Below are some platforms for bands/artists, managers and record labels to promote their music in Japan.

Click here for more info and to register in the above platforms

See the indie artists/bands from your country that are actively promoting their music in Japan.

See the indie artists/bands from your country that are performing live in Japan.

Click here to book shows/tour in Japan

How do I market my music in Japan?

Marketing your music in Japan is no different from marketing your music in any country.

When you have a Japanese website and your music available on popular music platforms in Japan then you are ready to promote your music in Japan.

Click here to create a free Japanese website

Click here for distribution in Japan

The goal of promotion is to get Japanese consumers to learn about you and your music (i.e. become a fan) and to stream/download/license your music and buy your merch—thus creating revenues for you and hopefully offsetting the cost of marketing. Even if your end goal is not to make any money and just to spread your music in Japan, then you still require a Japanese website and distribution in Japan.

Promoting your music is the same in Japan as in any country. This includes things such as performing live shows in Japan and advertising/publicity in Japanese media. Fortunately, there are some affordable services available to market your music in Japan.

Click here for music promotion in Japan